Google cuts AI prices, EU AI Act enforcement begins, OpenAI brings ads to Europe
Google slashes AI prices to undercut rivals, the EU AI Act started being enforced this month, and OpenAI rolls out ads inside ChatGPT across 31 European markets.
Every line links to a primary source in the full briefing.
01Google cuts AI prices to undercut Anthropic and Microsoft
Google has announced budget-friendly AI pricing aimed squarely at customers currently using Anthropic or Microsoft AI services. The move signals an intensifying price war among the major AI providers as they compete for enterprise and developer spending.
If you pay for AI API access or any AI-powered software, this competition is already pushing costs down and you should revisit your current contracts or provider choice in the next procurement cycle.
Source: CNBC
02EU AI Act enforcement is now live, transparency rules apply
From 2 August 2026, the European Commission's AI Office and national authorities began enforcing the AI Act. Alongside enforcement, new transparency obligations came into force requiring certain AI systems to clearly inform users when they are interacting with an AI rather than a human.
If your business uses AI-powered chatbots, virtual assistants or automated decision tools that interact with customers, you may now have a legal obligation to disclose that an AI is involved, and non-compliance carries real regulatory risk.
Source: European Commission
03ChatGPT starts showing ads in 31 European markets
OpenAI has expanded its ChatGPT Ads product to 31 European countries. The format targets users at moments when they are actively exploring topics, comparing options or making decisions, which is a distinct intent signal compared with traditional search ads.
European businesses now have a new paid channel to reach customers inside ChatGPT, and those who rely on organic search traffic should note that users increasingly getting answers directly from AI tools may never click through to their websites.
Source: OpenAI
04OpenAI offers zero data retention for API customers
OpenAI has confirmed a zero data retention option for eligible API customers, meaning that prompts and responses are not stored after a session ends. The company also previewed a feature called Private Safety Processing, designed to run safety checks without holding onto user data.
For businesses in healthcare, legal, finance or any sector handling confidential information, this option removes a key compliance barrier to using OpenAI's frontier models via the API.
Source: OpenAI
05Music publishers sue Anthropic over alleged copyright scraping
A group of music publishers has filed a lawsuit against Anthropic, alleging the company scraped copyrighted song lyrics without authorisation to train its AI models. The case adds to a growing wave of copyright litigation targeting AI companies over their use of protected content during training.
This case is part of a broader legal pattern that will shape what AI companies are allowed to train on, and its outcome could affect the capabilities and legal exposure of AI tools your business uses.
Source: MediaPost
06Meta expands AI tools aimed at small businesses
Meta has announced an expansion of AI tools targeted specifically at small businesses. Details from available sources are limited, but the move continues Meta's push to embed AI capabilities into its advertising and business management products.
If you run ads or manage customer communications through Meta platforms, new AI-assisted tools may soon be available to automate or improve those workflows at no extra cost.
Source: Portal ERP
Sources
6 links- 01Google takes aim at Anthropic, Microsoft with budget-friendly AI pricingCNBC
- 02Music Publishers Sue Anthropic For Alleged Scraping Of Copyrighted Works 08/31/2026MediaPost
- 03Commission starts enforcing AI Act rules and new transparency requirements on 2 AugustEuropean Commission
- 04Offering Zero Data Retention for frontier modelsOpenAI
- 05ChatGPT Ads expands across EuropeOpenAI
- 06Meta expands AI tools for small businessesPortal ERP